The Buffalo Bills are coming to Toronto on December 16, and bringing a little Gangnam style with them.
The game, versus the Seattle Seahawks, will feature a halftime performance by Korean wrapper Psy.
Psy’s “Gangnam Style” song has now been viewed more than 760 million times on youtube. http://blogs.buffalobills.com/2012/11/16/psy-headlines-halftime/
The Bills halftime plans in Toronto (atypical for an NFL game) have caught the attention of NFL.com and local Buffalo media.
This is from Buffalo Business First columnist, editor and blogger Tim O’Shei:
“It’s what’s cool. And that’s good news for the Bills . . . the halftime show will feature 60 dancers, the Buffalo Jills cheerleaders, and hundreds of contest winners. Not a bad way to create some buzz in a city that is the key to the team’s future. Coming into this season, Southern Ontario and Toronto fans represented about 18 percent of the attendees at Ralph Wilson Stadium, surpassing Rochester and Monroe County (17 percent) as the Bills’ regional market. For Bills officials, the key is getting Toronto fans to embrace the team. The only magic wand for accomplishing that is winning football games. But that’s out of the control of the Bills marketing team and their counterparts at Rogers Communications, their partner for the Bills in Toronto series. But what they can do is make the game an event. Enlisting the dance moves of the planet’s hottest pop-culture phenomenon is a pretty good way to do it.” http://http://www.bizjournals.com/buffalo/blog/playbook/2012/11/bills-going-gangnam-style-in-toronto.html
This is from NFL.com writer Dan Hanzus:
“Gangnam Style,” which sits somewhere between “Macarena” and “Achy Breaky Heart” in discussion of cringeworthy cultural phenomena, will build on its unlikely bond with the NFL next month. Buffalo Bills fans on the fence about hoofing it to Toronto to see their team play against the Seattle Seahawks on Dec. 16 can now factor in a live halftime performance by Ps. According to the Bills‘ official site, Psy will perform his signature hit alongside “more than 60 dancers, Buffalo Jills Cheerleaders, and hundreds of contest winners.” The “Gangnam Style” dance has become an on-field meme this season, with players celebrating sacks and touchdowns by emulating the moves of a cherubic Korean rapper. Check out this video (including Steve Johnson) for some of the best NFL “Gangnam Style” tributes, and try to overlook the fact we opted not to secure the rights for the song itself “
Including preseason games, the Bills have a 3-3 won-loss record at Rogers Centre since 2008.
August 14, 2008 (Toronto) – Buffalo Bills 24, Pittsburgh Steelers 21
December 7, 2008 (Toronto) – Miami Dolphins 16, Buffalo Bills 13
December 3, 2009 (Toronto) – New York Jets 19, Buffalo Bills 13
August 19, 2010 (Toronto) – Buffalo Bills 34, Indianapolis Colts 21
November 7, 2010 (Toronto) – Chicago Bears 22, Buffalo Bills 19
October 30, 2011 (Toronto) – Buffalo Bills 23, Washington Redskins 0