Canada’s team (according to a recent online poll) is getting a new look.
The Norseman has been the face of the Minnesota Vikings franchise since the team’s inception in 1961, “exhibiting the history and tradition of the Vikings and our passionate fan base,” according to the team.
That will not change. But the Vikings have recently enhanced the team’s primary mark to give it a more natural and defined look.
According to the Vikings, the sharper, bolder mark speaks to the direction the team is heading while still preserving the tradition of the Norseman. Fans will see from the side-by-side comparison that this is not a logo change. Rather, the enhancements simply give the mark an improved, more defined appearance.
A large number of Canadians regularly attend Vikings games in Minnesota.
During the 2012 season, close to 10,000 Canadians in Calgary, Edmonton, Winnipeg, Toronto and Ottawa answered Sun Media’s ‘Who is your favourite NFL team’ poll question. The question was posed online to Sun readers in those markets.
The Minnesota Vikings received more votes than any other team in all five polls combined. The Vikings were chosen as the favourite NFL team of 36% of respondents to the Winnipeg Sun poll, and of 10.5% of all respondents overall)
So what’s different about the logo?
There are really five subtle enhancements to the Norseman:
1) Horn Shape
The shape of the horns has been adjusted and the shading in the horns has changed.
2) Horn Base
The base of the horn now resembles the horn on the players’ helmets.
3) Face Detail
Thicker lines have been added to the mustache and face.
4) Vikings Gold
The Vikings Gold is now brighter and less brassy.
5) The Braid
The braid has been shortened, resulting in a reduced logo height.
According to the Vikings, as the team transitions into the drafting of plans for the new stadium and the prevalent Norseman usage throughout that facility, the team realized this is the appropriate time to make these logo enhancements.