Play 60 comes to Canada

Play 60 comes to Canada

This spring NFL players will be bringing the powerful “Play 60” message to students at four Canadian schools through the league’s Take a Player to School program.

“Play 60” is a National Football League initiative that is designed to instil lifelong habits of physical activity. Each NFL team conducts “Play 60” assemblies and workouts in local schools. Students are left with the goal of being active for 60 minutes each day, and with the motivation, equipment and practical ideas necessary to achieve this goal.

In addition to the school visit (the players will accompany the students in a chauffeured car to school), the four students have also each earned their school a $5,000 Samsung Hope for Children Smart School grant.

Fourth grader Matthew Baxter will be bringing a player to Cambridge Elementary School in Surrey BC.

Sixth grader Dominik Ostrowski will be bringing a player to Good Sheppard Elementary in Edmonton, Alberta.

Fourth grader Ronan Freeborn will be bringing a player to W.T. Townsend Public School in Kitchener, Ontario.

Second grader Donald John Wolverton will be bringing a player to Centreville Community School in Lower Knoxford, New Brunswick.

The names of the NFL players visiting the schools will be announced prior to the visits.

The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health and sustainability. In 2012, Samsung provided more than $1.5M to Canadian community organizations and schools.

“The NFL is pleased to partner with Samsung, our players and Canadian schools to help address the issue of youth fitness — a problem too big to tackle alone,” said Dan Quinn, Managing Director, NFL Canada. “NFL ‘Play 60’ is a program with a proven track record of success. We are excited to integrate it into our annual Take a Player to School sweepstakes.”

The players will speak to students about the importance of good health. During the visit, they will lead kids in fitness activities, leaving them with easy ways to get 60 minutes of exercise a day.  In addition to the Samsung technology grant, the NFL will donate all fitness equipment used during the presentation for students to use in the future.

“Kid’s health and education initiatives are important pillars of our Samsung Hope for Children foundation, and we’re excited to help bring these values to life through the NFL Play 60 program,” said James Politeski, President of Samsung Canada. “We look forward to inspiring more kids to live healthy, active lifestyles.”

Take a Player to School visits also often touch on self esteem and bullying.

“To make an impact in schools and beyond it is critically important to engage kids in an exciting way,” said Chicago Bear Israel Idonije, a Canadian who has participated in several Take a Player to School visits.