Canada’s Favourite NFL Teams

Canada’s Favourite NFL Teams

Merchandise sales and fan engagement surveys show that the New England Patriots are the most popular NFL team in Canada.

NFL International Fan Engagement survey results show that in both 2011 and 2012 the Patriots are the most popular teams in Canada. In 2012, of 356 respondents (aged 16-54) who professed to have a favourite NFL team, the most popular choice (12%) was the Pats. Patriots quarterback Tom Brady also topped the favourite player list.

The next most popular teams according to the survey, in order: 2) New York Giants, 3) Dallas Cowboys, 4) New Orleans Saints, 5) Buffalo Bills, 6) Chicago Bears, 7) Green Bay Packers, 8) Miami Dolphins, 9) Pittsburgh Steelers and 10) San Francisco 49ers.

According to the NFL’s licensed retailers, The Patriots also top merchandise sales for all NFL teams in Canada.

The Top 10 earners in merchandise sales are 1) New England 2) Green Bay Packers, 3) Pittsburgh Steelers, 4) Seattle Seahawks, 5) Oakland Raiders, 6) Denver Broncos, 7) San Francisco 49ers, 8) Buffalo Bills, 9) Washington Redskins and 10) New York Giants.

Based on this data, Sun Media’s John Kryk offered the following analysis:

The Patriots traditionally have been the most popular team in Canada’s Maritime provinces, which collectively border New England.

Quebec long has had a sizeable New York Giants following, indicative of Montreal’s love affair with the Big Apple.

The Bills’ popularity in adjacent Central Ontario goes back decades. In fact the “Golden Horseshoe, which wraps west-end Lake Ontario from Toronto to the Niagara Region, supplies more than 10,000 fans to each Bills home game at Ralph Wilson Stadium.

Southwestern Ontario is home to many Detroit Lions fans.

Manitobans favour the Minnesota Vikings. And the Seahawks are most popular in Vancouver and British Columbia.

But surveys aside, there are fans of all NFL teams everywhere in Canada. That the Patriots topped that online survey with just 12% underscores the point.

To me, all such unscientific evidence– more than any other reason — explains why the Buffalo Bills are finding that their one annual ‘home’ contest at the Rogers Centre really is like a neutral-site game.

John Kryk’s complete piece is available here:

The charts….


(Source: Harris Poll, October 2013)

1. Dallas Cowboys

2. Green Bay Packers

3. Denver Broncos

4. New York Giants

5. New England Patriots

6. Chicago Bears

7. Pittsburgh Steelers

8. San Francisco 49ers

9. Philadelphia Eagles

10. Miami Dolphins

11. New Orleans Saints

12. Seattle Seahawks

13. Minnesota Vikings

14. Washington Redskins

15. New York Jets

16. Baltimore Ravens

17. Arizona Cardinals

18. Oakland Raiders

19. Indianapolis Colts

20. Atlanta Falcons

21. Houston Texans

22. Detroit Lions

23. San Diego Chargers

24. Cincinnati Bengals

25. Cleveland Browns

26. Tampa Bay Buccaneers

27. Carolina Panthers

28. Buffalo Bills

29. Kansas City Chiefs

30. St. Louis Rams

31. Tennessee Titans

32. Jacksonville Jaguars


(Source: NFL International Fan Engagement Tracker, 2012)

1. New England Patriots

2. New York Giants

3. Dallas Cowboys

4. New Orleans Saints

5. Buffalo Bills

6. Chicago Bears

7. Green Bay Packers

8. Miami Dolphins

9. Pittsburgh Steelers

10. San Francisco 49ers


(Source: NFL Canada, from licensed retailers, October 2013)

1. New England Patriots

2. Green Bay Packers

3. Pittsburgh Steelers

4. Seattle Seahawks

5. Oakland Raiders

6. Denver Broncos

7. San Francisco 49ers

8. Buffalo Bills

9. Washington Redskins

10. New York Giants

John Kryk’s complete piece is available here: