RULES – Jerome Bettis Meme Contest

                  Jerome Bettis Meme Twitter Contest

Official Rules

Entry Period: The Jerome Bettis Meme Twitter Contest (the “Promotion”) is sponsored by NFL Canada Company (“NFL”) and is open between September 30th, 2015 on or about 5:00:00 PM EST and end October 1, 2015 7:01:00 PM EST (the “Entry Period”).


Promotion open only to legal residents of Canada, excluding the province of Quebec, who are 19 years of age or older. Employees, representatives or agents of the NFL, their parent, affiliated or related companies, subsidiaries, divisions and all advertising, media buying and promotional agencies, are ineligible, as well as members of the immediate family of, or persons domiciled with, any of those described above. Immediate family means parents, siblings, children or spouse.


How to Enter: No purchase necessary. Participants must have internet access and a valid Twitter account to enter the Promotion. If you do not have a Twitter account, you can obtain one for free at


To receive one (1) entry into the Promotion, during the Entry Period, log-in to your Twitter account and visit the NFL Canada channel (@NFLCanada) on Twitter at Then, follow the instructions to follow @NFLCanada and create your own Jerome Bettis meme (the “Entry”). Using a picture of Jerome Bettis with overlaid copy of your choosing on the image, the user is to tweet their Entry from their own Twitter handle, @ mentioning @NFLCanada and using the hashtag #MemeTheBus. To be eligible, your Entry must: comply with the instructions above and with these Official Rules; comply with the Twitter Terms of Service and Twitter Rules available at; conform to Twitter’s 140 character limitation; not infringe upon any person’s personal or proprietary rights, or be offensive, obscene, profane, libelous, threatening, harassing, derogatory or otherwise in bad taste; and be public. Tweet privacy settings may be adjusted by changing the security and privacy settings in your Twitter account.


If you choose to participate using your mobile phone, standard data fees may apply. See your wireless provider for pricing plan details. Void where prohibited by law. Limit one (1) Entry per person using only one (1) Twitter account throughout the Entry Period. Entry requests generated by script, macro or other automated or improper means are void. Any attempt by any participant to enter more than once by using multiple/different accounts, identities or logins, or any other method will void that participant’s Entry and that participant may be disqualified.


Prize: There is one (1) prize available to be won for this Promotion.  The prize consists of one (1) Pittsburgh Steelers Jersey, autographed by Jerome Bettis. Approximate Retail Value (“ARV”) of prize: $300USD


The potential winner will be selected by the Sponsor based on the uniqueness of the Entryat 12:00:00 PM on the day following the Entry Period in Toronto, Ontario, Canada from among all eligible entries received during the Entry Period in accordance with these Official Rules.  If a selected entry does not comply with these Official Rules, then another entry may be selected in accordance with these Official Rules. Limit of one (1) prize. Your chances of winning a prize depend on the number of eligible entries received during the Entry Period and the uniqueness of your Entry.  The decision of the Sponsor is final and binding.


Prize recipient is responsible for all federal, provincial and municipal taxes, if any. Prize must be accepted as awarded, may not be refunded or transferred and is not convertible to cash. All entries are subject to verification. In the event of a dispute as to the identity of an entrant, the entrant will be deemed to be the authorized account holder of the Twitter account used to enter.  “Authorized account holder” is the person assigned to a Twitter account by Twitter.  Sponsor reserves the right, in its sole discretion, to substitute all or a portion of a prize with a prize or prizes of equal or greater value for any reason.


Sponsor will attempt to contact potential winners via an @reply, direct message or other means on Twitter.  Prior to being declared a winner, the potential winner must first: (i) correctly answer, unaided, a mathematical skill-testing question; (ii) if required, complete sign and return a declaration of compliance with these Official Rules and a liability and publicity release (the “Promotion releases”); and (iii) otherwise be in compliance with these Official Rules. If a potential winner is a minor, the parent or legal guardian of the minor must sign and execute all of the Promotion releases on the minor’s behalf, answer the skill-testing question on the minor’s behalf and, if declared a winner, accept the prize on the minor’s behalf. If a potential winner cannot be contacted within 2 days of the Sponsor’s first attempt at contact, fails to correctly answer the skill-testing question, fails to sign and return any required Promotion releases within the time specified on such releases and/or otherwise is not in compliance with these Official Rules, he/she will be disqualified and forfeits the prize.


In the event a potential winner is disqualified or not eligible, he/she shall not be awarded the prize, that prize may not be awarded, and Sponsor shall be fully and completely released and discharged from any liability or responsibility in this regard. Prizes will be awarded by mail to confirmed winners within one week from date of winner confirmation. By accepting a prize, winner authorizes the Sponsor to broadcast, publish and disseminate his/her name, city and province of residence, photograph, likeness, comment and voice, in connection with any promotion or publicity with no further compensation.


Entry Conditions:  To be eligible, each Entry (and individual components therein) must  be your original creation and solely owned by you. In addition, to be eligible, Entry must not include any third party packaging, logos or any other third party intellectual property or property other than NFL Team names, logos or slogans (hereafter, “Permitted Marks”), unless requisite permission is obtained. Entry cannot defame or invade publicity and/or intellectual property rights or the privacy of any person, living or deceased, or infringe upon any proprietary or other rights of any person or party. Entry may also not contain, as determined by Sponsor in its sole discretion, any content that is sexually explicit or suggestive, violent or derogatory, profane or pornographic, contains nudity; promotes alcohol, illegal drugs, tobacco, firearms/weapons (or use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message; is obscene or offensive; endorses any form of hate or hate group; defames, misrepresents or contains disparaging remarks about other people or companies; contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned or controlled by others, other than as outlined above; contains any personal identification; contains materials embodying the names, likenesses, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without requisite permission; contains look-alikes of celebrities or other public or private figures, living or dead; communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or violates any law. Entries deemed by the Sponsor, in its sole discretion, to be immoral, obscene, profane or not in keeping with Sponsor’s image and values or in violation of these Official Rules will be void. In the event of non-compliance with any requirements specified herein or with any of the terms of these Official Rules, Sponsor reserves the right to void such Entry.


By entering the Contest, each entrant warrants and represents that his/her Entry is original, has not been previously published or won any awards, does not contain any material that would defame or otherwise violate or infringe upon the rights of any third party, including patents, copyrights, trademarks or rights of privacy or publicity, and will not violate any federal, provincial or local laws or ordinances. Entrants further warrant and represent that they have secured the requisite consent from any third party (excluding Jerome Bettis) appearing or referenced in their Entries.


In the case of a dispute as to the entrant who submitted an Entry, Entry will be deemed to be made by the person named on the applicable Twitter account (and he/she must comply with these Official Rules. Other than as otherwise specified herein, neither Sponsor, nor anyone acting on its behalf, will acknowledge any Entry (or portion thereof) received. Any Entry not meeting all Entry requirements stated herein will be void.


Sponsor grants to entrant a limited revocable, non-sub-licensable, license to use the Permitted Marks for the sole purpose of creating an Entry. In addition, entrant recognizes that all of the right, title, and interest in the Permitted Marks as well as all derivative works created using the Permitted Marks (including the Entry) shall vest exclusively in Sponsor, and entrant will not have or take any action that might harm or adversely affect such rights. No right, title, or interest in and to the Permitted Marks except for the limited license granted to entrant in these Official Rules is transferred or created.


By submitting an Entry, entrant hereby agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry and may remove a posted Entry at any time.


By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many submissions under this Promotion and that such Entries may be similar or identical in theme, idea, format or other respects to others submitted under this Promotion and/or other promotion staged and/or sponsored by the Sponsor, or to other ideas conceived by or provided to Sponsor and entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the Sponsor (or its designees) may be similar to his/her Entry. Except where prohibited by law, each entrant acknowledges and agrees that the Sponsor does not have now, nor shall it have in the future, any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of any copyright in and to entrant’s Entry or any other right related thereto.



License/Use of Entries: By entering, and to the extent allowed by law, entrants warrant and represent that Sponsor and each of its designees shall have a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, adapt, modify, publish, exploit and use their Entry (and all material embodied therein) in any way and in any and all media now known (including, but not limited to, online, in social media) or hereinafter discovered or devised, world-wide for trade, advertising, promotional, public relations and/or other purposes as Sponsor and/or its designees may determine without further permission from, or notification or consideration to entrants or any third parties.


General Conditions: Promotion may be withdrawn without prior notice. Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, or undelivered entries, tweets, retweets or correspondence, incorrect, changed or non-functioning Twitter accounts; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, printer errors, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer errors of any kind whether human, mechanical, electronic, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors which may occur in connection with the administration of the Promotion, the processing of entries, tweets, retweets or in any Promotion-related materials. Released Parties are not responsible for injury or damage to participants’ or to any other person’s computer or printer related to or resulting from participating in this Promotion or downloading materials from or use of any website. Proof of entry will not be deemed to be proof of receipt. Persons who tamper with or abuse any aspect of the Promotion, as solely determined by Sponsor, will be disqualified. Should any portion of the Promotion be, in Sponsor’ sole opinion, compromised by bugs, virus, worms, non-authorized human intervention or other causes, which, in the sole opinion of Sponsor, corrupt or impair the administration, security or fairness of, or submission of information in connection with, the Promotion. Sponsor reserves the right at its sole discretion to cancel, suspend, modify or terminate the Promotion and, at its discretion, select the potential winners from all eligible, non-suspect entries received prior to action taken. By participating, you agree (i) to be bound by these Official Rules and the decisions of Sponsor which are final and binding, and (ii) to release and hold harmless Sponsor, the National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., and its direct and indirect subsidiaries and affiliates, and Twitter and each of their subsidiaries, affiliates, retailers, and advertising and promotion agencies and all of their respective officers, directors, employees and agents (the “Released Parties”) against any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from participation in this Promotion or acceptance, use or misuse of any prize. Promotion is subject to all applicable federal, provincial and municipal laws. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participants and the Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the laws applicable in the province of Ontario. In the event that the laws of the jurisdiction in which you reside require that the laws of such jurisdiction apply to these Official Rules, the foregoing governing law shall not apply to you. Sponsored by NFL Canada Company, 47 Colborne Street, Suite 401, Toronto, ON M5E 1P8. This Promotion is in no way sponsored, endorsed or administered by, or associated with Twitter; Twitter is completely released of all liability by each participant in this Promotion. Any questions, comments or complaints regarding the Promotion must be directed to the Sponsor and not to Twitter.


Personal information provided in connection with this Promotion will be used and disclosed by Sponsor as necessary for the purposes of administering the Promotion and otherwise in accordance with the Sponsor’s privacy policy at